SEARCH ENGINE OPTIMIZATION

It is far from enough to have an excellent website. You also need to make it available to your prospective customers and others. If they won't find it, what's the point in having a website at all?

OUR OWN SITE AS AN EXAMPLE

If you make a search in any search engine using any combination of suitable keywords, you will find this very site among the first 20 search results - probably among the first five. You might even be reading these lines thanks to our search engine rank.

Below are some examples of how the world's seven biggest search engines are ranking our own site in competition with several million other sites when using four different but very adequate search phrases. For instance, it usually ranks as number 5 out of over 19 million (19,000,000 !) relevant sites for the phrase "marketing vietnam" at Google. Click the links and see for yourself:

THIS IS HOW IT WORKS:

Google, Yahoo, MSN, HotBot, Excite, AltaVista and other search engines are scanning the code of web pages for specific elements, e.g. headlines, text, names of links, and saves the information to databases.

Then, they sort the data in order of significance, using their own, very secretly kept formula to rank the websites so that the users will be served the most relevant pages depending on the search phrases.

INCREASE YOUR RANK

The key to optimize websites for search engines and to gain best possible rank is to understand how the search engines work and "think", to avoid the pitfalls and to develop a website while simultaneously utilizing the maximum of its content to accommodate the search engines.

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